Being 9 years old has advantages

Fun

How?

At FitFlop™ we believe that our ‘newness’ at shoemaking gives
us the freedom to dream. To see footwear with fresh eyes - and
deliver equal parts fun, fearlessness and functionality.

Expert

Why?

Nine years ago, when we first put our precision ergonomics
under a set of sporty looking flip flop* straps, the only rules
we followed were dictated by our expert biomechanists.

Comfortable

Sure?

We put their advice into practice, created our triple-density
Microwobbleboard™ midsole, and launched it in the first FitFlop™ sandal.
Now you’ll find our magic midsoles in shoes, boots, clogs and sneakers too.
(And we’re repeatedly told - by happy customers - that we
make the most comfortable footwear in the world.)

Happy

What?

Our focus is still on delivering the best in biomechanics,
but now in a wider variety of styles, so our customers can
have that ‘happy FitFlop feeling’ any and every ‘wear’.

Great

Why?

Because at FitFlop, we believe that when
your feet feel great, you can DO anything.

*The first FitFlop sandal - Walkstar™ 1 - was sold in 2007, after Marcia Kilgore
(beauty industry entrepreneur and multi-tasking mum) collaborated with expert biomechanists, Dr David Cook and Darren James.