Being 9 years old has advantages
At FitFlop™ we believe that our ‘newness’ at shoemaking gives
us the freedom to dream. To see footwear with fresh eyes - and
deliver equal parts fun, fearlessness and functionality.
Nine years ago, when we first put our precision ergonomics
under a set of sporty looking flip flop* straps, the only rules
we followed were dictated by our expert biomechanists.
We put that advice into practice, created a multi-density
Microwobbleboard™ midsole, and launched it in our first FitFlop sandal.
Over thirty million** pairs have been sold since.
(And we’re repeatedly told - by happy customers - that we
make the most comfortable footwear in the world.)
Our focus is still on delivering the best in biomechanics,
but now in a wider variety of styles, so our customers can
have that ‘happy FitFlop feeling’ any and every ‘wear’.
Because at FitFlop, we believe that when
your feet feel great, you can DO anything.